Monday, January 25, 2010

Module 7. Fashion.



1. Which fashion magazine has been the longest-lasting and most successful in the world? Give the details of the history of the magazine.
Vogue, founded in the US in 1892, has been the longest-lasting and most successful of the hundreds of fashion magazines that have come and gone. The first illustrated fashion magazine grew out of a weekly society paper that began in 1892. Vogue magazine's inauspicious start as a failing journal did not preview the success that it would become. In 1909, a young publisher, Condé Nast, bought the paper and transformed it into a leading magazine that signaled a new approach to women's magazines.


2. Why is the name of the British fashion designer Mary Quant relevant in the history of fashion? Illustrate.
Mary Quant one of the most famous fashion designers of the 1960s. She invented mini-skirt. The first product were small white collars and black stretch stockings. Through the 1970s and 1980s she has concentrated on the goods and make-up, rather than just her clothing lines. She is also a Fellow of the Chartered Society of Designers, and winner of the Minerva Medal, the Society's highest award.


3. What does the term 'haute couture' refer to? Who was the first fashion designer to introduce the term? Which French fashion designer is considered to be one of the most chic in haute couture?
Haute couture refers to the creation of exclusive custom-fitted clothing. Haute couture is made to order for a specific customer, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finish, often using time-consuming, hand-executed techniques. It originally referred to Englishman Charles Frederick Worth's work, produced in Paris in the mid-nineteenth century.


4. What is the function of buttons on jacket sleeves and where has this custom come from? Illustrate.
Have you ever asked yourself why there are buttons on the ends of jacket sleeves? According to information passed down through the ages, none other than Napoleon Bonaparte dictated that buttons be attached to jacket sleeves to stop the annoying habit soldiers had of wiping their runny noses on their jacket sleeves.


5. How did the women's wigs look like in the eighteenth-century England? Illustrate.
Among women in the French court of Versailles in the mid-to-late 18th century, large, elaborate and often themed were in vogue for women. These combed-up hair extensions were often very heavy, weighted down with pomades, powders, and other ornamentation. In the late 18th century these coiffures became symbolic of the decadence of the French nobility, which helped to fuel the French Revolution(although its influence is highly exaggerated).


6. What makes an item vintage? Examples.
Ten years ago, the words conjured up images of clothing worn by your grandmother when she was your age. Most vintage clothing has been previously worn. It's can be more sought after and more valuable if they have their original tags.


7. What is a 'brassiere '? What is a 'negligee'? History? Illustrate.
The negligee is a form of womenswear intended for wear at night and in the bedroom. It is a form of nightgown, first introduced in France in the 18th-century, where it mimicked the heavy head-to-toe style of woman's day dresses of the time. Today a negligee is designed as a women’s nightgown, primarily a fancy one that is sheer, silky, and often trimmed with lace. The early negligee was of French design, hence the word’s French origin. These 18th century originals were not exactly revealing. They often were quite similar to gowns worn during the day and completely covered the body, frequently also covering the arms. In the 20th century, the style of the negligee underwent significant change and negligee styles became immensely popular in most of the Western world.
The first modern brassiere to receive a patent was the one invented in 1913 by a New York socialite named Mary Phelps Jacob. At that time, the only acceptable undergarment was a corset stiffened with whaleback bones. Mary found that the whalebones poked out visible around the plunging neckline and under the sheer fabric. Two silk handkerchiefs and some pink ribbon later, Mary had designed an alternative to the corset. The corset's reign was starting to topple.
 

8. Describe the history of perfumes. When and where were the perfumes first used?
The word perfume used today derives from the Latin "per fumum", meaning through smoke. Perfumery, or the art of making perfumes, began in ancient Mesopotamia and Egypt and was further refined by the Romans and Persians. The world's first recorded chemist is considered to be a woman named Tapputi, a perfume maker who was mentioned in a cuneiform tablet from the second millennium BC in Mesopotamia.

9. Who is the top model ranked 15 among Top Icon models? Give a short biography of the model.
Carmen Kass. Carmen Kass grew up in the Estonian city of Paide. At the age of fourteen, she was discovered in a Tallinn supermarket by an Italian modeling scout. Four years later, she moved to Milan and later Paris to pursue modeling quickly appearing in fashion shows for many top designer. She has appeared on a variety of magazine covers and in advertisements for brands as diverse as Calvin Klein, Chanel, Donna Karan, Givenchy, Fendi, Michael Kors, the Gap, Sephora. She has a noted interest in business, as part owner of her mother agency Baltic Models. As an actress, she appeared in the Estonian film Set Point. She loves to play chess in her off time.

10. What is the name of the company, which first started to produce denim jeans? When and where?
A German-Jewish dry goods merchant Levi Strauss was selling blue jeans under the "Levi's" name to the mining communities of California in the 1850s. One of Strauss's customers was Jacob Davis, a tailor who frequently purchased bolts of cloth from the Levi Strauss & Co. wholesale house. After one of Davis's customers kept purchasing cloth to reinforce torn pants, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the top of the button fly. Davis did not have the required money to purchase a patent, so he wrote to Strauss suggesting that they both go into business together. After Strauss accepted Davis's offer, the two men received U.S. Patent 139,121, for an "Improvement in Fastening Pocket-Openings," on May 20, 1873.

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